Interest in college sports is on the rise, report says

College athletes and the sports they play are getting even more popular.

Click here to read the story at marketingbrew.com.

Discussion Questions:

1. What is fandom?
2. How would you describe the fandom around college sports?
3. How would you describe the fandom around Caitlin Clark?
4. How has that fandom helped to increase the interest in college sports?
5. Why do you think the interest in college sports is increasing?
6. How might the NCAA benefit from the increased interest?
7. How might individual athletes potentially benefit?
8. How might sponsors and advertisers benefit?
9. According to this story, do college sports fans care about which companies sponsor NCAA football?
10. Why is that important?