“Dune: Part Two” is turbocharging the international box office.
Director Denis Villeneuve’s otherworldly sequel has generated $97 million from 71 overseas markets, bringing its global tally to a promising $178.5 million.
Click here to read the story at variety.com.
Discussion Questions:
- What is the difference between marketing of entertainment and marketing through entertainment?
- Which best describes Warner Bros. and Legendary Entertainment’s promotion of the “Dune: Part Two” film?
- What is a profit?
- What is a budget?
- Why do studios create a budget when making a movie?
- According to this news story, how much did this film cost to make?
- How much did they spend on marketing?
- Based on those two figures alone, and assuming (unrealistically) there were no other expenses, how much does the studio need to generate in revenue to make a profit?
- What is publicity?
- How might the positive word-of-mouth about the film help to sell more tickets at the box office?