As Australia’s National Rugby League prepares to bring its rugged brand of physicality to American soil this coming weekend, the biggest challenge it faces is the most obvious.
Click here to read the story at foxsports.com.
Discussion Questions:
- What is competition for the entertainment dollar?
- Who do you think might represent competition for rugby marketing professionals in the United States?
- What is Australia’s National Rugby Leauge?
- How might the league represent the global nature of the sports and entertainment industry?
- Why do you think rugby has been slow to catch on in the United States?
- Given the limited enthusiasm from U.S. sports fans around rugby thus far, why would NRL bring an event to America?
- Why do you think they chose to bring NSL to Las Vegas instead of any other U.S. city?
- What do you think those involved with hosting and promoting the NSL event must do if they hope to grow the sport in the United States?
- According to this story, is this just a one-year deal?
- What might that tell you about the league’s plans for growth in America?