Major League Soccer today unveiled the “Our Soccer is Calling” brand campaign for the 2024 MLS season. This year’s campaign celebrates the stars, the fans and the communities that makes MLS unique and unlike any other sports league.
Click here to read the story at mlssoccer.com.
Discussion Questions:
- What is the difference between marketing through sports and marketing of sports?
- Which best describes Major League Soccer’s marketing campaign for the 2024 season?
- Why do you think MLS would launch a brand campaign right before the season begins?
- Where do you think the “Our Soccer is Calling” video might be shared? How will the league use it to promote the upcoming season?
- What is a brand? Is MLS a brand?
- What is a tagline?
- Why do sports marketers sometimes use taglines to promote an upcoming season?
- What is Major League Soccer’s tagline for this year’s marketing campaign?
- What message do you think they hope to communicate to fans with that tagline?
- Last year, MLS reached new heights, largely thanks to Lionel Messi’s arrival. In your opinion, what can they do this year to continue that momentum in a way that helps the league to grow?