In an NFL playoffs full of streaming debuts and record ratings, those who watched the Baltimore Ravens beat the Houston Texans last Saturday may have noticed another notable first: ESPN anchors Troy Aikman and Joe Buck sporting matching Nike jackets.
Click here to read the story at sportico.com.
Discussion Questions:
- What is product placement?
- Where do product placements occur?
- How might a business or brand benefit from product placement?
- Does that explain why some businesses and brands pay for product placement?
- Is all product placement paid? Why or why not?
- According to this story, did Nike pay to have ESPN anchors wearing their product in the NFL playoffs broadcast from last weekend?
- How did Nike benefit from the product placement, according to information from this news story?
- What is ambush marketing?
- Is ambush marketing legal?
- Is it ethical?
- Do you think this is an example of ambush marketing? Why or why not?