Marketing Currents - Business and Marketing Current Events

You can now make Mountain Dew at home. Here’s how.

Dew nation can now make their favorite soda flavor at home.

SodaStream has added the Mountain Dew flavor to its lineup in addition to its recently launched Pepsi flavor.

Click here to read the story at pennlive.com.

Discussion Questions:

  1. What is SodaStream?
  2. Why is it important to SodaStream to offer a variety of flavors?
  3. According to this story, SodaStream offers other PepsiCo flavors. What is one example?
  4. Why do you think SodaStream offers PepsiCo product flavors?
  5. Based on what you learned from this news story, what is SodaStream’s new “Flavor Reservation” platform?
  6. Why is customer data important to a company like SodaStream?
  7. How might the “Flavor Reservation” system provide the company with customer data?
  8. How might they use that data for marketing purposes?
  9. Why do you think the demand is so high for the new MTN DEW drink mix?
  10. How much does the new mix cost, according to this story?
  11. Why would Pepsi want to make a MTN DEW flavor available to SodaStream customers? Do you think they are concerned it could cut into their soda sales? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.