Suicide Squad: Kill the Justice League is out in just a few more weeks, but yesterday created a stir where a bunch of journalists and influencers released their impressions of a few hours of gameplay.
Click here to read the story at forbes.com.
Discussion Questions:
- What is marketing?
- Why is marketing important in the video game business?
- What is publicity?
- How might a positive or negative review provide an example of publicity?
- Can marketers control whether something results in positive or negative publicity? Why or why not?
- How might that publicity impact sales of a new video game release?
- The author of this story suggests that the marketing for ‘Suicide Squad: Kill the Justice League’ has not been good. Why?
- How might the marketing impact sales of the game?
- If you were an entertainment marketing consultant advising the makers of the game on the best way to promote its release, what marketing strategies would you suggest?
- How would you use social media to promote the game’s release?
- What would you do to generate publicity?