For the first time in NFL history, the league will broadcast a postseason game exclusively on a streaming service. Saturday’s nightcap of the Super Wild Card Weekend doubleheader on the NBC platforms will be exclusively on the streaming service Peacock, not on free over-the-air television.
Click here to read the story at cbssports.com.
Discussion Questions:
- What is the difference between streaming and traditional (linear) television?
- What are broadcast rights?
- What are exclusive broadcast rights?
- What is Peacock?
- Why would NBC Universal want the exclusive rights to an NFL playoff game?
- Why do you think they chose to broadcast the game on Peacock instead of on NBC (linear television)?
- How do you think that decision was received by fans who weren’t Peacock subscribers?
- Do you think that was a risky decision from NBC Universal? Why or why not?
- Why do you think they would invest in broadcast rights and choose NOT to advertise during the game?
- According to this story, how much does a Peacock monthly subscription cost?
- How much did NBC Universal invest in the rights for the wild card game?
- Do you think Peacock planned to cover the cost of those broadcast rights immediately with new subscription sales? Why or why not?
- Do you think exclusive streaming of sporting events broadcasts represents an industry trend that will emerge soon? Why or why not?