As I always say, the games are just the storefront of the NFL; the real work is done behind, around and inside the games. And while the games occur during five months each year, the business of the NFL inexorably marches on, in-season and offseason, with never-ending issues.
Click here to read the story at si.com.
Discussion Questions:
- You often hear athletes or coaches refer to sports “as a business.” How does this story provide an example of the NFL as a business?
- Why is that an important concept to understand for a high school sports and entertainment marketing or management student?
- What is fandom?
- How does the concept of fandom apply to the NFL? What about to Taylor Swift?
- How do you think the Taylor Swift and Travis Kelce storyline has impacted the business of the NFL this year?
- Aaron Rodgers has not played this year after an injury that occured in the team’s first game this season. What does that have to do with business?
- What did the NFL do with Amazon this year on Black Friday?
- Why is that significant and how might that impact the future of the NFL from a business perspective?
- What is a profit? What is an expense?
- What do you think a NFL team’s biggest expense is? How does the market for star quarterback’s impact a team’s bottom line?
- Why do you think NFL teams are worth so much money?
- What factors might influence the value of a professional sports team?
- According to this story, what team was sold for more than $6 billion last year?
- Which two teams are getting new stadiums?
- What is the difference between public stadium funding and private?
- Given that NFL teams are a for-profit business, why do you think they receive public funding to pay for new stadiums?
- How might new stadiums help them to make more money?
- Why do you think the league plays games in London and Germany?
- How might reaching more fans around the globe impact the business of the NFL?
- According to this story, where which international market will be a new site for a regular season NFL game in 2024?