Marketing Currents - Business and Marketing Current Events

Domino’s Emergency Pizza Program Gives Customers One Free Pizza When They ‘Need it Most’

When dinner burns or the power is out, customers can order a medium two-topping pizza for free through Feb. 11.

Click here to read the story at yahoo.com.

Discussion Questions:

  1. What is promotion?
  2. Why do you think promotion is an important component of the marketing mix?
  3. Why is promotion important to Domino’s?
  4. Can you think of any other examples of promotions you have seen recently from pizza companies?
  5. Describe the “Emergency Pizza” promotion from Domino’s.
  6. Why would Domino’s give away free pizzas?
  7. What is brand loyalty?
  8. Why is brand loyalty important?
  9. Why do you think companies like Domino’s have rewards programs?
  10. How do customers sign up for the free Domino’s pizzas?
  11. How might giving away free pizzas to customers when “they need it most” help to build brand loyalty?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.