Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox.
Click here to read the story at finance.yahoo.com.
Discussion Questions:
- What is digital marketing?
- Why is digital marketing important to a business or brand?
- What type of business is Maybelline?
- Why is digital marketing particularly important in the cosmetics industry?
- What is the metaverse?
- How might the metaverse represent the concept of digital marketing?
- What is Roblox?
- Why would Maybelline want to establish a presence in the metaverse?
- Why do you think they would want to use Roblox as a platform?
- What is consumer engagement?
- Based on what you learned from this story, describe this marketing campaign from Maybelline and explain how they are using Roblox to engage consumers.
