Marketing Insights from SCC – 2023-24

Marketing Insights from SCC: Resources for the 2023-24 School Year

Welcome back SCC members and thank you for subscribing to Marketing Insights from SCC. We are excited to have you all as part of our amazing community of sports and entertainment business educators and look forward to another fantastic “season” with you and your students.

Your subscriptions for 2023-24 include:

Marketing Insights from SCC: Business and Marketing Education Instructional Resources
Marketing Currents: Weekly business and marketing current events and “bonus” resources throughout the year

To access your exclusive, members-only content, please click the links below.

Marketing Currents: Weekly Business & Marketing Current Events News

Marketing Currents is your weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year.

Click here to access your Weekly Current Events news stories

Marketing Insights from SCC: Modules 1-2

Modules 1-2 of the new program’s curriculum are updated and ready for download!

This download includes:

Module 1: What is Marketing
Module 2: Product Management
Module 3: Branding
Module 4: Advertising

Click here to download 2023-24 Marketing Insights Modules 1-2 (zip file)

* IMPORTANT DOWNLOAD NOTE: You will need to “unzip” the file by double-clicking on the folder once it has been saved to your computer for access to the files.

Marketing Insights from SCC: Modules 3-4

Modules 3-4 of the new program’s curriculum are updated and ready for download!

This download includes:

Module 1: What is Marketing
Module 2: Product Management
Module 3: Branding
Module 4: Advertising

Click here to download 2023-24 Marketing Insights Modules 3-4 (zip file)

* IMPORTANT DOWNLOAD NOTE: You will need to “unzip” the file by double-clicking on the folder once it has been saved to your computer for access to the files.

Marketing Insights from SCC: Modules 5-9

Modules 5-9 of the new program’s curriculum are updated and ready for download!

This download includes:

Module 5: Data Analytics
Module 6: Digital & Social Media Marketing
Module 7: Public Relations
Module 8: Customer Service & Sales
Module 9: Marketing Trends

Click here to download 2023-24 Marketing Insights Modules 5-9 (zip file)

* IMPORTANT DOWNLOAD NOTE: You will need to “unzip” the file by double-clicking on the folder once it has been saved to your computer for access to the files.

Marketing Insights from SCC: Canvas Integration

We are excited to offer SCC’s curriculum in a format that can be imported into Canvas!

The files are available in a “common cartridge” format, which is available to download below, along with instructions for downloading and importing. Please be sure to watch the video with directions first. It should be pretty straightforward if you follow the step-by-step instructions so please view the directions before attempting to import the files into your Canvas.

Click here to view a brief video with download instructions for importing the common cartridge “zip” file to your school Canvas Schoology platform

Click here to download the common cartridge “zip” file for all of this year’s Marketing Insights modules

* IMPORTANT DOWNLOAD NOTE: You will need to “unzip” the file by double-clicking on the folder once it has been saved to your computer for access to the files.

Bonus Content: April Fool’s (Marketing) Gold

As March ends, consumers often see announcements from brands about new product launches that might seem outrageous. Often, that is the goal, and the new product isn’t even real, but the brand capitalizes on the publicity generated by the stunt, which is nothing more than an April Fool’s prank.

In this discussion, you will review some examples of marketing stunts that took place on April Fool’s Day in 2024. The download also includes a suggestion for a class activity.

This download includes:

Presentation deck
Discussion questions

Topics explored tied to Marketing Insights lessons include:

M1L2: Promotion
M7L1: Publicity
M9L1: Seasonal marketing

Click here to download the “April Fool’s (Marketing) Gold” presentation and discussion deck (2024 Edition)

Bonus Content: Brands that LOVE Valentine’s Day

Every year, many businesses and brands ramp up marketing efforts for Valentine’s Day. By introducing new flavors, limited menu items, and Valentine’s Day-themed packaging, they create opportunities to connect with consumers.

In this discussion, you will review some examples of packaging and promotion strategies for brands in 2024. The download also includes a suggestion for a class activity.

This download includes:

Presentation deck
Discussion questions
Activity suggestion

Topics explored tied to Marketing Insights lessons include:

M1L2: Promotion
M3L4: Packaging
M9L1: Seasonal marketing

Click here to download the “Brands Love Valentine’s Day” presentation and discussion deck

Bonus Content: Holiday Marketing

* IMPORTANT DOWNLOAD NOTE: There are several YouTube videos embedded in this presentation. When you open the PPT, you will need to click the button when prompted to “allow media” if you wish to view the videos in class. Please review before sharing in class to make sure they are appropriate for your classroom!

During the winter holiday season, businesses and brands introduce seasonal products and packaging designed to boost brand awareness and increase sales. Holiday marketing often features a mix of limited-edition offerings, emotional advertising, and creative marketing stunts.

In this discussion, you will review some examples of current holiday marketing campaigns from the 2023 holiday season, illustrating a variety of marketing and promotional strategies from businesses and brands around the world. The download also includes several ideas for class activities.

This download includes:

Presentation deck
Discussion questions
Activity suggestions

Topics explored tied to Marketing Insights lessons include:

M1L2: Promotion
M3L3: Brand loyalty
M4L1: Advertising
M6L2: Digital marketing
M6L3: Social media marketing
M7L1: Public relations
M9L1: Seasonal marketing

Click here to download the “Holiday Marketing 2023” presentation and discussion deck

Bonus Content: Thanksgiving Brands

Which brands are most popular at Thanksgiving? To help engage your students in a valuable marketing discussion leading up to Thanksgiving, we have a presentation deck for you to use in class.

A Houston Chronicle story reported that much of what we celebrate on Thanksgiving is the direct result of marketing. Today, thanks to effective positioning strategies, some brands have become synonymous with Thanksgiving feasts and consumers fill their shopping carts with these products every year.

In this discussion, students will see if they can identify the most popular Turkey Day brands. As an added bonus, consider challenging your students to choose one of the brands that you discuss in class and develop a marketing strategy to help increase sales over the holidays.

This download includes:

Presentation deck
Discussion questions

Topics explored tied to Marketing Insights lessons include:

M3L1: Branding
M9L1: Seasonal marketing

Click here to download the “Thanksgiving Brands” presentation and discussion deck

Bonus Content: “BIRKENSTOCK Goes Public” – Understanding the IPO

After more than a hundred years of being a family-owned, private business, Birkenstock, the original and iconic sandals brand, is now a publicly traded company. In this exclusive Marketing Insights from SCC members-only bonus content, we will explore the company’s history and a timeline leading up to its recent IPO. Enjoy!

This download includes:

Presentation deck
Discussion questions

Topics explored tied to Marketing Insights lessons include:

M1L3: Positioning
M1L4: Segmentation
M2L1: Entrepreneurship
M2L2: Innovation

Click here to download the “BIRKENSTOCK Goes Public” discussion deck

Bonus Content: “Spooky Marketing” – Halloween Marketing Campaigns

The National Retail Federation reports that 2023 could see record spending on Halloween-related shopping for the second straight year. In this exclusive Marketing Insights from SCC members-only bonus content, we will explore trends shaping the 2023 Halloween season. We also explore notable brand marketing campaigns and provide discussion questions along with an activity suggestion. Enjoy!

This download includes:

Presentation deck
Discussion questions
Activity suggestion

Topics explored tied to Marketing Insights lessons include:

M1L1: Promotion
M2L3: Product life cycle
M3L2: Brand collaboration
M3L3: Brand loyalty
M4L2: Advertising
M6L1: Consumer engagement
M6L2: Digital marketing
M6L3: Social media marketing
M7L1: Publicity stunts
M9L1: Seasonal marketing & marketing trends

Click here to download the “Spooky Marketing” discussion deck and classroom activity

Bonus Content: Promotion – National Cheeseburger Day

Every year on the 18th of September, burger and casual dining chains around the country launch promotions in celebration of National Cheeseburger Day. In this discussion deck from SCC, we will look at some of this year’s popular offerings (including two that broke the app at two popular fast-food chain restaurants) while exploring the concept of promotion.

This download includes:

Presentation deck
Discussion questions
Student activity suggestion (in the deck)

Topics explored tied to this Marketing Insights resource include:

M1L2: Marketing Mix: Promotion

Click here to download the “National Cheeseburger Day” discussion deck

Bonus Content: Happy Anniversary! – Starbucks Celebrates 20 Years of the Pumpkin Spice Latte

This year marks the 20th anniversary of Starbucks’ introduction of its iconic fall beverage, the Pumpkin Spice Latte. What you might not know is that the popular drink was almost called something else. Find out what it was almost named and explore the concepts of product development and industry trends with this SCC discussion deck.

This download includes:

Presentation deck
Discussion questions

Topics explored tied to this Marketing Insights resource include:

M1L2: Marketing Mix: Promotion
M1L5 – Market Research
M2L3: Product Development / Launch
M3L2: Brand Extension
M6L3: Social Media Marketing
M9L1: Industry Trends / Seasonality

Click here to download the “Pumpkin Spice Latte” discussion deck

Bonus Content: Sweet Promotion – Krispy Kreme Finds Recipe for Promotions Success

In recent years, Krispy Kreme has found success with promotions that offer free or significantly discounted doughnuts to their customers. These promotions have helped the company’s sales to grow significantly during that time period. The company’s sales grew last year by 9% to a record $405 million. In this discussion, we will explore some of the promotions that have helped Krispy Kreme to find marketing success.

This download includes:

Presentation deck
Discussion questions
Student Activity

Topics explored tied to this Marketing Insights resource include:

M1L2: Marketing Mix: Promotion

Click here to download the “Sweet Promotion” discussion deck

Click here to download the “Sweet Promotion” student activity

Bonus Content: Rebranding Pepsi – History of the Pepsi Logo

Pepsi recently rebranded its packaging with the introduction of a new logo.

With this exclusive Marketing Insights from SCC members-only bonus content, we will explore the concept of branding as we look back at the history of the Pepsi logo. This bonus resource aligns with Module 3, Lesson 1 (Branding).

This download includes:

Presentation deck
Discussion questions

Topics explored tied to this Marketing Insights resource include:

M3L1: Branding
M1L3: Positioning

Click here to download the “Pepsi Rebranding” discussion deck

Bonus Content: Destination Marketing – Brand and campaign marketing using slogans and taglines

Because attracting visitors is vital to the economy in many cities, counties, and countries, destination marketing professionals are employed specifically to develop tourism marketing campaigns. Typically, these campaigns will feature a slogan or tagline. We will review several examples in this presentation.

With this exclusive Marketing Insights from SCC members-only bonus content, we will explore the concept of packaging and labeling from a marketing perspective. This bonus resource aligns with Modules 1, 3, and 4.

This download includes:

Presentation deck
Discussion questions
Student activity (build your own destination marketing campaign)

Topics explored tied to this Marketing Insights resource include:

M3L1: Branding
M1L3: Positioning
M1L4: Segmentation
Module 4: Advertising

Click here to download the “Destination Marketing Slogans & Taglines” discussion deck

Click here to download the “Destination Marketing Student Activity” PDF file

Bonus Content: “Happy Marketing – History of the McDonald’s Happy Meal

In this presentation deck, we will explore the concept of a target market with a brief look at the history of McDonald’s Happy Meals.