Marketing Currents - Business and Marketing Current Events

Pringles ‘March Mustache’ Packaging Spotlights NCAA Basketball Stars

Pringles mascot Mr. P has sported a burly and well-recognized world-class mustache for generations.

Click here to read the story at packagingdigest.com.

Discussion Questions:

  1. What is branding?
  2. What is a mascot?
  3. Why do you think some brands feature mascots as part of their branding and marketing strategy?
  4. Who is the Pringles mascot?
  5. How do they use the mascot in their marketing?
  6. What is packaging as it relates to marketing?
  7. How would you describe Pringles’ “March Mustache” packaging strategy?
  8. Why do you think Pringles wants to connect the brand to March Madness?
  9. What is promotion?
  10. Why do you think the packaging is only available for a limited time and how does that represent the concept of promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
Marketing Currents Home
Competitive Edge Home

SEARCH MARKETING CURRENTS:

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

RECENT POSTS

POST CATEGORIES

TAGS

EntrepreneurshipFashion MarketingFood and Restaurant MarketingHospitality, Travel and TourismManagement and LeadershipMC Videos

MARKETING CURRENTS ARCHIVE

FOLLOW SCC

Picture of Chris Lindauer

Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.