Bell and Snap Inc. today announced they have joined forces to bring together the best of 5G technology and AR to create a unique immersive experience for Toronto Raptors fans.
Click here to read the story finance.yahoo.com.
Discussion Questions:
- What is digital marketing?
- What is fan engagement?
- What is augmented reality?
- What is a Snapchat lens?
- What is social media marketing?
- How might this initiative from the Toronto Raptors represent an example of social media marketing?
- How might augmented reality help a team like the Raptors to boost levels of fan engagement?
- Why might that be important?
- Based on what you learned in this news story, describe the AR experience that the Raptors are introducing.
- Why do you think they are launching an AR experience for fans?