Marketing Currents - Business and Marketing Current Events

Starbucks Odyssey launches for select rewards members with NFTs

Starbucks entered the world of NFTs with the beta launch of the web3-enabled extension of its loyalty program.

Click here to read the story at axios.com.

Discussion Questions:

  1. What is digital marketing?
  2. How might this story represent an example of digital marketing?
  3. What are NFTs?
  4. What is web3?
  5. What is Starbucks Odyssey?
  6. How is Starbucks using NFTs and web3 to help the brand connect with consumers?
  7. How is Starbucks using email marketing as part of this campaign?
  8. What is beta testing?
  9. Why is beta testing important?
  10. What is a loyalty program?
  11. Why do brands like Starbucks offer loyalty programs?
  12. What characteristics might be important for a loyalty program to be successful?
  13. Why do you think Starbucks has enjoyed so much success with its loyalty program?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.