Marketing Currents - Business and Marketing Current Events

Microsoft Teams now has Solitaire and Minesweeper in a games for work push

Microsoft is adding a bunch of casual games to Microsoft Teams today, months after The Verge exclusively revealed the company’s plans.

Click here to read the story at theverge.com.

Discussion Questions:

  1. What is positioning?
  2. Why is positioning an important marketing concept?
  3. How would you describe Microsoft’s positioning strategy with its “Teams” product?
  4. What are product features?
  5. According to this story, why is Microsoft integrating games within its Teams product as an added feature for certain customers?
  6. What games are they including?
  7. How do you think they determined which games to include?
  8. What other products are out there that might represent competition to Teams?
  9. How might that help to differentiate Teams from competing products?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.