Marketing Currents - Business and Marketing Current Events

There’s a house made of Pop-Tarts on Zillow. See inside.

If you spend a significant amount of time cruising Zillow, then you’re probably used to seeing unusual properties. But here’s one that officially takes the cake … or gingerbread, in this case. 

Click here to read the story at Boston.com.

Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. What is the promotion mix?
  4. Based on information from this news story, describe this promotion from Pop-Tarts.
  5. What form of promotion best describes the Pop-Tarts Zillow listing?
  6. What do you think Pop-Tarts hopes to accomplish with this promotion?
  7. Why would Pop-Tarts give away money?
  8. Why do you think they are introducing a new flavor?
  9. Why is it available only for a limited time?
  10. What is seasonal marketing?
  11. How might this story illustrate the concept of seasonal marketing?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.