High-profile investors back Tiger Woods’ and Rory McIlroy’s tech-infused golf venture

A group of high-profile investors, including NBA star Stephen Curry, Formula One driver Lewis Hamilton, women’s soccer player Alex Morgan, Los Angeles Angels All-Star Shohei Ohtani, entertainer Justin Timberlake and tennis star Serena Williams, are backing Tiger Woods and Rory McIlroy’s new company, which plans to launch a tech-infused golf league in 2024.

Click here to read the story at espn.com.

Discussion Questions:

1. What is an industry trend?
2. Why do you think athletes and celebrities investing in startups and other entrepreneurial ventures has become such a popular trend in sports and entertainment?
3. Based on what you learned in this news story, describe Tiger Woods and Rory McIlroy’s new company.
4. What is the name of the new golf league?
5. Why do you think so many other athletes and entertainers are investing?
6. In your opinion, will this venture be a success? Why or why not?
7. What is event management?
8. What is event marketing?
9. How might both be important to TGL?
10. What is differentiation?
11. What is the differentiation strategy for TGL compared to other golf events?