Space hotels might seem like a sci-fi fantasy, but they’re very much on their way to becoming a reality.
Click here to read the story at travelandleisure.com.
Discussion Questions:
- What is branding?
- What is differentiation?
- What is positioning?
- Why would Hilton want to build a hotel room in space?
- How might building a hotel room in space represent a branding strategy for Hilton?
- How might building a hotel room in space represent a differentiation strategy for Hilton?
- How might building a hotel room in space represent a positioning strategy for Hilton?
- What is space tourism?
- How might space tourism provide opportunities for brands across a variety of industries in the future?
- Other than Hilton, what other brands might be interested in space tourism?
- Some would argue that space tourism is unethical. Why do you think they might make that argument?
- Do you think space tourism is unethical? Why or why not?
