Competitive Edge - Sports & Entertainment Marketing News

Kanye West Says He Wants YZY SHDZ to Retail for $20: ‘Everything in the Ye Supply Store Will Be $20’

In an interview with Forbes, the artists formerly known as Kanye West revealed that he plans to sell his highly-anticipated YZY SHDZ sunglasses for $20 at his Ye Supply store.

Click here to read the story at yahoo.com.

Discussion Questions:

  1. What is pricing?
  2. Why is price an important function of marketing?
  3. Why do you think Kanye has announced everything in the Ye store will be $20?
  4. What is publicity?
  5. How might the announcement generate publicity for the Ye Supply store?
  6. How do you think they determined that price point?
  7. Do you think everything will actually be $20? Why or why not?
  8. Regardless of price, do you think Ye brand products will be popular sellers? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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