Marketing Currents - Business and Marketing Current Events

CT wants tourists to ‘Find Your Vibe’ this summer in $3M marketing campaign

The state wants travelers to “Find Your Vibe” when visiting Connecticut this summer in its new $3 million advertising campaign.

Click here to read the story at hartfordbusiness.com.

Discussion Questions:

  1. What is tourism?
  2. What is a destination?
  3. In your opinion, is Connecticut a destination? Why or why not?
  4. What is destination marketing?
  5. Why do you think the state of Connecticut would want tourists?
  6. Who benefits from tourism dollars?
  7. What is a marketing campaign?
  8. Why do you think CT is investing $3 million in a marketing campaign?
  9. What is a tagline?
  10. What is the state of Connecticut using as a tagline for this campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.