Marketing Currents - Business and Marketing Current Events

Amazon Ramps Up Its Battle With SpaceX for Space Internet Dominance

Amazon.com is laying out plans to launch thousands of small satellites capable of beaming high-speed internet service to earth—an initiative that puts it in direct competition with Elon Musk’s SpaceX, as well as terrestrial-based internet-service providers.

Click here to read the story at barrons.com.

Discussion Questions:

  1. What is competition?
  2. What is the difference between direct and indirect competition?
  3. Who is SpaceX?
  4. Why is Amazon competing with SpaceX?
  5. What are they competing for?
  6. Who might represent indirect competition for Amazon and SpaceX?
  7. What is innovation?
  8. Why is innovation important when it comes to developing new products?
  9. What type of innovation might best describe the products being developed by Amazon and SpaceX?
  10. Based on what you learned in this news story, who might have the competitive advantage between Amazon and SpaceX? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.