Marketing Currents - Business and Marketing Current Events

Nerds Candy and Dungeons & Dragons Make the Perfect Pair

The Nerds Candy brand is teaming up with the (objectively) nerdy game Dungeons & Dragons.

Together, they will launch a campaign of limited-edition Nerds Gummy Clusters and Rainbow Nerds Theater Box packaging, which both feature a team of new, D&D-inspired Nerds characters.

Click here to read the story at the popinsider.com.

Discussion Questions:

  1. What is partnership?
  2. Why do you think Nerds and Dungeons & Dragons teamed up for this promotion?
  3. How might each brand benefit from the partnership?
  4. What is promotion?
  5. Based on information from this story, describe the Nerds and D&D collaboration.
  6. What type of promotion is a “limited-edition” offer like this one from Nerds and D&D?
  7. What is consumer engagement?
  8. Why is consumer engagement important to a brand like Nerds?
  9. How might this promotion help boost levels of consumer engagement for Nerds candy?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.