Marketing Currents - Business and Marketing Current Events

Tesla files trademark for restaurant services

Tesla has filed a new trademark for its brand under restaurant services as the automaker is expected to expand amenities around its charging infrastructure, including actual restaurants.

Click here to read the story at elektric.co.

Discussion Questions:

  1. What is a brand?
  2. What is brand extension?
  3. How might this story demonstrate the concept of brand extension?
  4. Why would Tesla want to open branded restaurants?
  5. In your opinion, would consumers eat at a Tesla-branded restaurant? Why or why not?
  6. What is a trademark?
  7. Why would Tesla need a trademark in this case?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.