Marketing Currents - Business and Marketing Current Events

McDonald’s launches BTS meal Wednesday with McNuggets and spicy dipping sauces

McDonald’s newest celebrity collaboration is here for a limited time.

Less than a week after BTS released their new English-language single “Butter,” the K-pop superstars’ BTS Meal arrives at McDonald’s restaurants in the U.S., the Bahamas, Canada and eight other countries Wednesday.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. Why do you think brands offer “limited time” promotions?
  4. What form of promotion best describes the McDonald’s BTS Meal promotion?
  5. How might McDonald’s benefit from the promotion?
  6. What is celebrity endorsement? Does this story provide an example? Why or why not?
  7. Who else might McDonald’s consider collaborating with for future meal promotions?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.