Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The U.S. Women’s National Soccer Team fell short of its goal to become the first country in the history of the World Cup to win three times in a row. Click here to read the story at thestreet.com. Discussion Questions:
A year removed from winning the World Series, the Atlanta Braves still managed to have a banner 2022 by some yardsticks, according to Wednesday’s earnings announcement. Click here to read the story at forbes.com. Discussion Questions:
Revamping one of the most well-known streets in the world — the Vegas Strip — into a racing circuit might seem an impossible challenge. But the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix, set for Nov. 16 to 18, is hustling to do just that in a $560 Read more…
When it comes to footwear and sports apparel, there’s only one king — and while Nike’s rip-roaring worldwide ascent didn’t end up making Spencer Haywood a billionaire, you can’t argue with the singularity of the Swoosh across what is now several distinct generations. Click here to read the story at Read more…
Arch Manning hasn’t played a down of college football, but he is already setting records. A Manning trading card produced by Panini sold at a charity auction last month for $102,500, a record price for any card that stemmed from a college athlete’s name, image and likeness deal. Click here Read more…
The grass and cash may look greener elsewhere, but the tradeoff for college conference realignment is often more losing. Few teams have sustained success in new leagues in the past 20 years. Click here to read the story at usatoday.com. Discussion Questions:
For the first time ever, Nike will serve as the Official Apparel and Footwear Partner of USA Gymnastics and the USA Gymnastics National Team, supporting athletes on their journeys to Paris 2024 and Los Angeles 2028 in addition to all the young athletes they inspire along the way. Click here Read more…
Saudi Arabia is once again luring one of soccer’s biggest names with a multi-million-dollar contract — this time it’s Brazilian superstar Neymar, who is reported to have agreed to a two-year deal with Saudi pro team Al-Hilal. Click here to read the story at cnbc.com. Discussion Questions:
This has not been a good week for the Baltimore Orioles. The club has made headlines for yanking play-by-play announcer Kevin Brown off the air after he dared to mention the team’s past struggles against the Tampa Bay Rays. Click here to read the story at nypost.com. Discussion Questions:
They aren’t the first and they won’t be the last college football program to do this, but Deion Sanders and Colorado continue to showcase an innate ability to stand out. Click here to read the story at athlonsports.com. Discussion Questions: