Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The countdown to the 2025 NFL draft in Green Bay has begun, and the Packers said the few days in Green Bay will economically impact the state for years to come. Click here to read the story at fox6now.com. Discussion Questions:
The home field of the Colorado Rockies baseball team is the first venue to leverage Amazon One frictionless payment to streamline alcoholic beverage purchases. Click here to read the story at chainstoreage.com. Discussion Questions:
Moviegoers rejoice: MoviePass is back for yet another showing. The company just announced its new points-based system, which will allow users to earn points for every film they see, along with a tiered approach, letting them choose from several plans. Click here to read the story at fastcompany.com. Discussion Questions:
Since the Walton-Penner group took ownership of the Broncos last August, one question has hung over the franchise: Will a new stadium be built? And where? Click here to read the story at denver7.com. Discussion Questions:
The New Orleans Saints are the first and only club in the National Football League to be granted international marketing rights in France, the team announced on Twitter early Tuesday. Click here to read the story at nola.com. Discussion Questions:
On Saturday afternoon, the WNBA will play its first-ever game in Canada in front of a sold-out crowd of nearly 20,000 fans in Toronto’s Scotiabank Arena, home of the NBA’s Raptors. The preseason clash between the Minnesota Lynx and Chicago Sky will serve as both preparation for the teams before the start of the W’s 27th campaign Read more…
The Spurs’ ticket staff had a watch party for the NBA Draft Lottery in the bowels of the AT&T Center on Tuesday night. Click here to read the story at kens5.com. Discussion Questions:
It’s a franchise based on a 2,000-word article that appeared in Vibe magazine in 1998. Its characters have sprung wholly from itself, rather than from a decades-deep well of recognizable figures and branding. Click here to read the story at theringer.com. Discussion Questions:
ESPN is reportedly preparing to dramatically change how fans consume live sports. Click here to read the story at usatoday.com. Discussion Questions:
The USL Super League formally announced the first eight markets that will take part in the inaugural season set to begin in August 2024. Click here to read the story at espn.com. Discussion Questions: