Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
At the Los Angeles Football Club’s University Hills training facility, some 10 weeks after winning its first Major League Soccer title in a thrilling penalty shootout, lead managing owner Bennett Rosenthal is still processing his team’s spectacular season. Click here to read the story at forbes.com. Discussion Questions:
Warner Bros. Discovery is getting out of the RSN business, and they’re not wasting any time in doing so. Click here to read the story at awfulannouncing.com. Discussion Questions:
Over the last few years, video games have penetrated pop culture in a big way. Everyone seems to want a piece: the most popular franchises, like Halo, The Last of Us, and League of Legends, all have hit TV shows, while Netflix is trying to make gaming a pillar of its future. Click here Read more…
Sportsbook giant DraftKings (NASDAQ: DKNG) was up 18% in early trading on Friday following strong earnings results, logging huge wins on revenue, repeat customers, and cost-cutting. Click here to read the story at nasdaq.com. Discussion Questions:
The next chapter of the Battle of New York has started, but this one’s not on ice. Although both the Islanders and the Rangers have won four Stanley Cups each, the Islanders might have given Rangers fans a reason to be jealous with its new team store. Click here to Read more…
When a NASCAR driver goes into the free market, they often have to not only show what they can do on the track, but the value they can bring to the team when it comes to sponsorship. Click here to read the story at Forbes.com. Discussion Questions:
When the Chicago Bulls first came to Paris for a pair of exhibition games in the 1997 McDonald’s Championship, they were on top of the basketball world. Click here to read the story at espn.com. Discussion Questions:
Load management is now an anchor, dragging down Stern’s marketing blueprint and the NBA’s one-sided relationship with its fans to the depths of fraud. Click here to read the story at si.com. Discussion Questions:
Starting tomorrow, the entire basketball world sets its sights on Salt Lake City, Utah, for NBA All-Star Weekend. Click here to read the story at si.com. Discussion Questions:
Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. Click here to read the story at marketingdive.com. Discussion Questions: