Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Duke basketball coach Jon Scheyer has hired Rachel Baker, formerly of Nike and the NBA, as its first-ever general manager. Click here to read the story at usatoday.com. Discussion Questions: What is NIL? What is leadership? Why is leadership important in sports? How might hiring a GM help develop an Read more…
In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios. Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the Read more…
Nintendo fans will soon be able to step into a world of augmented reality and team up with Mario himself as Universal Studios Hollywood revealed its latest Super Nintendo World ride details this week, which the park shared with Travel + Leisure. Click here to read the story at travelandleisure.com. Discussion Read more…
For the first time since 1984, the Denver Broncos are going to have a new owner. The Broncos announced on Tuesday night that they have entered into a purchase and sale agreement with the Walton-Penner family to acquire the team. Click here to read the story at cbssports.com. Discussion Questions: How are franchise values Read more…
Just moments after the inaugural round of the LIV Golf tour teed off, the PGA Tour fired a shot of its own: a suspension of any players who compete on the LIV tour, now and in the future. Click here to read the story at sports.yahoo.com. Discussion Questions: What is Read more…
Carl’s Jr. and Hardees teamed up with Universal Pictures to introduce a new Primal Menu that ties in with the June 10 release of Jurassic World Dominion, the final film in the dinosaur-themed franchise. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is product placement? What is Read more…
Ohio State needs $13 million through name, image and likeness deals to maintain its football roster beyond next season. Click here to read the story at usatoday.com. Discussion Questions: What is NIL? How did NIL change the landscape of college athletics? How are NIL deals currently regulated? Do you think college athletes Read more…
It’s easy to think of the MSG Sphere at The Venetian as a sports arena. Click here to read the story at reviewjournal.com. Discussion Questions: What is the difference between sports marketing and sport management? What is facility management? How might facility management represent an example of a career in Read more…
Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company Read more…
LeBron James won’t be playing in the NBA Finals this year, but he has still captured a new title: billionaire. Click here to read the story at cnbc.com. Discussion Questions: How did LeBron earn billionaire status? How might LeBron’s status as a billionaire represent an example of industry growth? What Read more…