Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
There’s that cliche that sports fans “eat, sleep and breathe” their team. Lay’s has made it possible for fans to take that first part literally with its new, special edition chips made using potatoes grown in soil from NFL stadiums. Click here to read the story at magazine.promomarketing.com. Discussion Questions: Read more…
Basketball star LeBron James is the latest celebrity to team up with cryptocurrency exchange Crypto.com on its splashy marketing blitz that already includes actor Matt Damon and naming rights for a Los Angeles sports arena. Click here to read the story at fortune.com. Discussion Questions: What is the difference between Read more…
The “Jurassic World Dominion” campaign illustrates how Comcast Corp. is coordinating across its divisions to create impactful marketing. NBC Sports and Universal Pictures are divisions of NBCUniversal, a subsidiary of Comcast. Click here to read the story at gizmodo.com. Discussion Questions: What is cross promotion? Why do you think brands Read more…
The high-pitched echo of 550-horsepower V8 engines bounces off the glass of the suites at Charlotte Motor Speedway. Thousands of empty grandstand seats line the front stretch as high-performance race cars, many nondescript except for the numbers on their sides, dive in and out of the turns and accelerate down the Read more…
Sponsors of the Olympics are walking a tightrope ahead of the Beijing Winter Games next month as worsening geopolitical tensions force them to consider downplaying their involvement without upsetting China. Click here to read the story at cnn.com. Discussion Questions: What is a product? Do you think the Winter Olympic Games represents Read more…
Boston Celtics head coach Ime Udoka popped up from the team bench, and before I knew it, he was blocking my view. Indiana Pacers coach Rick Carlisle was close enough for me to see his Cole Haan shoes, and I saw a Lance Stephenson 3-pointer from an angle I’d never Read more…
Team USA is suiting up for the 2022 Winter Olympics (starting February 3rd on NBC and Peacock) in the most innovative uniforms yet, the TODAY Show revealed on January 20. Ralph Lauren unveiled the official outfits athletes will be wearing during the opening ceremony — and it’s safe to say that Team USA will be taking Read more…
Space Entertainment Enterprise (S.E.E), the company co-producing Tom Cruise’s upcoming space movie, plan to launch a sports arena and production studio in zero gravity. Click here to read the story at variety.com. Discussion Questions: Why would a company want to build a film studio in space? What is publicity? How might the Read more…
Each year, Super Bowl halftime show sponsor Pepsi ups its promotional game a bit more over the year prior. And in the lead up to Super Bowl LVI Feb. 13 on NBC, the soft drink giant is trying out a few new tricks — possibly since there are five musical Read more…
NBC has designated Feb. 13 as “Super Gold Sunday,” and with less than a month to go before the NFL title tilt and the Winter Olympics align for the very first time, the ad dollars are piling up like so much alpine powder. Click here to read the story at sports.yahoo.com. Discussion Read more…