Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
According to the headline of an op-ed she wrote for her school paper last year, Penn State senior Grace Miller really, really, really hates sports. She hates the pervasive win-at-all-costs approach that strips away the fun. She hates the “toxic culture” sports can propagate. Click here to read the story at insidehook.com. Read more…
The buzz for the United States Football League is continuing to build ahead of the league’s April 2022 debut. The new league’s city affiliations, team nicknames and logos for all eight franchises were unveiled on “The Herd” on FS1 on Monday. Click here to read the story at foxsports.com. Discussion Read more…
Ridley Scott knows who to blame for his epic The Last Duel bombing this fall — and it’s not Disney, which he contends did a great job promoting the historical drama. Click here to read the story at hollywoodreporter.com. Discussion Questions: Who are “millennials” as referenced in the headline of this news story? Why do Read more…
Following a day that families will spend trying to steer clear of politics and avoid fights, Turner Sports is counting on conflict and drama to lure viewers to its Black Friday golf showcase. Click here to read the story at cnbc.com. Discussion Questions: What is an exhibition event? Why do Read more…
If the Oakland Athletics choose to relocate to the Las Vegas Valley, one familiar partner is ready to make an offer that could be hard to resist: free land. The Howard Hughes Corp. — which owns the A’s Triple-A affiliate, the Las Vegas Aviators, and their home, Las Vegas Ballpark Read more…
A special opening day for the newly named Cleveland Guardians began with a bang. Not the one they hoped for, either. Click here to read the story at espn.com. Discussion Questions: What is branding? What is rebranding? What risks might be associated with a rebranding initiative? What is publicity? How Read more…
Last Friday, Taylor Swift’s “new” album Red (Taylor’s Version) set a Spotify record for most streams by a female artist (90.8 million) in a single day — even though the original version of Taylor Swift’s Red album was released in 2012. (Inc.colleague Justin Bariso recaps Swift’s decision nicely.) Click here to read the story at inc.com. Discussion Read more…
Staples Center is getting a new name for Christmas: Crypto.com Arena. The downtown Los Angeles venue — home of the Lakers, Clippers, Kings and Sparks — will wear the new name for 20 years under a deal between the Singapore cryptocurrency exchange and AEG, the owner and operator of the Read more…
If you happened to be driving through a busy intersection in a major American city this September, you might have seen a cryptic message from Drake. Leading up to the release of Certified Lover Boy, dozens of billboards began popping up around the country, dropping hints about who would be featured on the album. Read more…
National Women’s Soccer League fans are finally getting the merch they’ve been looking for. The premier women’s soccer league in North America — which employs most of the US Women’s National Team players and many of the gold-medal winners from Canada’s Women’s National Team — is in the midst of Read more…