Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Welcome to Competitive Edge: Your Weekly Sports & Entertainment Marketing Current Events News Welcome SCC members and thank you for subscribing to Competitive Edge for the 2020-21 season! USING COMPETITIVE EDGE: Each week, we will post headlines highlighting creative and unique marketing campaigns. Articles with suggestion questions for students will Read more…
Corporate sponsors of the Tokyo Olympics have brought in marketing consultants to determine whether a direct association with the Games would damage their brands. According to people working directly with some of the 47 big sponsors of the Games, Japanese companies have asked advisers whether they should embrace the Olympic Read more…
It’ll take more than Minions to keep the world’s best athletes from going for the gold at the Tokyo Olympics. In new commercials for NBC’s Olympics coverage, the Minions are appearing to wreak havoc on athletes who are deep into training for the U.S. Olympic Team trials this month. While the Today show Read more…
Even the tiniest change in demographics or a soft showing in certain regions can send the most sanguine Hollywood studio executives scrambling for answers and solutions. There was no preparing, however, for the COVID-19 crisis, which resulted in unprecedented theater closures. Click here to read the story at hollywoodreporter.com. Discussion Read more…
Three new MLS stadiums will open by the time summer 2021 finishes. But Q2 Stadium in Austin wouldn’t fit anywhere other than Austin. At least that’s the plan. “We wanted a stadium inspired by Austin, with Austin textures, Austin tastes and Austin sounds,” says Andy Loughnane, Austin FC president. “We Read more…
The offseason for Dallas Cowboys quarterback Dak Prescott just got richer. On Wednesday night, the franchise quarterback left Adidas and signed a five-year deal with Jordan Brand, making him the highest-paid NFL player aligned with the company. Click here to read the story at si.com. Discussion Questions: What is endorsement? Read more…
The NFL can’t wait to welcome fans back to full-capacity stadiums from Seattle to Miami in 2021, though Luddites apparently need not apply. Commissioner Roger Goodell plans on enforcing a new policy that will be a blow to scrapbookers everywhere: Ticket stubs are about to become a thing of the past, rarer Read more…
Winning his first capocannoniere (literally, “head gunner”) as the leading goal scorer in Serie A this season, Juventus forward Cristiano Ronaldo became the first player to win scoring titles in top-flight soccer leagues in England, Spain and Italy. With one year left on his current contract, the global soccer icon’s long-term future with Juventus is still in question, Read more…
We knew it was coming, it was just a matter of when. After a couple of expansive (and expensive) merchandise collaborations with stars like Travis Scott and J. Balvin, McDonald’s finally released its collaboration with K-Pop sensations BTS. This one was a little different, in that BTS basically took over McDonald’s. Workers wore BTS-branded Read more…
For a third year, the National Hockey League is soliciting applications from fans ages 13-17 for a youth advisory board. The NHL Power Players help advise the NHL on hockey-related topics important to their generation. Click here to read the story at mediapost.com. Discussion Questions: What is market segmentation? Based Read more…