Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
So why are so many all-star brands skipping one of the most-watched television events of the year? Their parent companies claim to be shuffling their playbooks for several reasons, such as reallocating their ad spending toward COVID-19 relief, or reevaluating the best way to use those millions as the pandemic Read more…
The NFL built it. Friday, they will come. Football fans by the thousands, looking for a touch of the Big Game magic that Super Bowl 55 at Raymond James Stadium is rubbing off on the rest of the city. Click here to read the story at tampabay.com. Discussion Questions: What Read more…
Hellmann’s is the latest among a growing group of newcomers to the Super Bowl that not only have seen higher sales growth during the pandemic, but also want to showcase a commitment to social responsibility. Parent company Unilever, one of the world’s biggest advertisers with brands including Dove soap and Read more…
The commercial lineup for Super Bowl 55 is now, finally, all but set. ViacomCBS confirmed to USA TODAY Sports on Wednesday that it has “virtually sold out” its national advertising inventory for this year’s broadcast — despite an apparent decline in demand for the spots due to the COVID-19 pandemic. Read more…
Fans looking for pregame entertainment before the Super Bowl will have another option this year. Shaquille O’Neal will be holding the virtual SHAQ Bowl on Feb. 7. It’s one of the few events taking place in Tampa, Florida, since many parties that traditionally take place during Super Bowl week have Read more…
When the NBA introduced sponsored jersey patches in 2017, uniform advertising became a “when, not if” proposition for the rest of North America’s most prominent leagues. And with the COVID-19 pandemic wreaking financial havoc on the sports industry, that “when” is now for two of the country’s major team sports. Read more…
One-take bake. It’s what Progressive’s chief marketing officer Jeff Charney calls Cleveland Browns quarterback Baker Mayfield. In an interview with CNBC on Thursday, Charney praised Mayfield’s sports marketing appeal, and with the team still in the National Football League’s playoffs, the insurance firm is expecting a big weekend with its Read more…
Have you ever wanted to watch Milwaukee Bucks superstar Giannis Antetokounmpo or other players go through their warmup routines before a game? Or get up close to DJ Shawna as she mixes her pregame playlist? Click here to read the story at jsonline.com. Discussion Questions: Based on information from this Read more…
The rivalry between elite football clubs is already fierce, but it’s just been shot into new territory. As global fanbases shelter from the pandemic at home, a collaboration between Epic Games – the creator of the video game Fortnite – and the world of football has opened another sphere of Read more…
The NBA gets a lot of credit for looking for new ways to engage fans, but when we look back on the fanless fall, the NFL may, and should have emerged from the top of the forward-thinking pack, and Sunday was the best example, across the board, of a glimpse Read more…