Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Cheez-It looks to up its game in accommodating college football fans who can’t attend the brand’s namesake bowl later this month due to the COVID-19 health crisis. While Camping World Stadium plans to allow limited attendance on Dec. 29, many people will miss out on viewing the matchup in-person, and Read more…
Ohio State fans and Michigan fans across the country will not be able to watch the most celebrated rivalry in all of sports this weekend after The Game was cancelled on Tuesday afternoon. And while the spread was believed to be the largest in series history (30 points) and the Read more…
Netflix isn’t the only video streamer upping its monthly fee: Disney+ will cost $1 more in March 2021. The entertainment giant announced the fee increase for its subscription service Thursday during an investor event during which Disney unveiled 10 new Marvel series, 10 more “Star Wars” series and more than Read more…
On top of COVID-19, the national reckoning over racial and social justice, and a rapidly evolving media landscape, pro sports leagues are wrestling with yet another existential crisis: teens and young adults giving up on the game. According to ESPN data cited in a recent Washington Post article, while 96% of teens Read more…
World No. 1 Novak Djokovic is one of the ATP players starring in its new marketing campaign. “This is tennis.” That’s the new slogan of the men’s ATP tennis tour, which launched Wednesday. Click here to read the story at forbes.com. Discussion Questions: What is the difference between the marketing Read more…
Sarah Fuller would have made more than history this weekend for a memory if name, image and likeness (NIL) were allowed in the NCAA. She’d be significantly richer. The potential earning power of the Vanderbilt soccer goalie-turned-football blew up in the last week after she become the first female athlete Read more…
Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, a long-time Under Armour athlete, in a bid to reach younger consumers and compete with Nike and its Jordan Brand. The new line, which launches on CurryBrand.com this week, features shoes and clothes for a Read more…
Warner Media and HBO Max might have just rung the death knell of the moviegoing experience. Warner Bros. announced on Thursday that it plans to release all 17 of its films planned for 2021 on HBO Max and in theaters simultaneously, including major would-be blockbusters like Matrix 4, In the Heights and The Suicide Read more…
Another top star in the National Basketball Association will be endorsing sports drink maker Gatorade — but this one is a budding music star as well. Lillard, the Portland Trail Blazers’ superstar guard, agreed to an endorsement deal with Gatorade, the company announced on Friday. Click here to read the Read more…
The Erie Otters on Wednesday unveiled a new logo for the team’s 25th anniversary season as well as a commemorative third jersey. “We are very excited to present a logo that makes us proud of our most cherished organizational accomplishments while tying in our home state recognition and, most importantly, Read more…