Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Under Armour (UA) has backed out of another expensive university apparel sponsorship deal, its third in the past six months. According to the Baltimore Business Journal, the Baltimore-based apparel company has agreed to a $9.75 million exit fee to get out of its 10-year, $50 million deal with the University Read more…
The LA Clippers’ partnership with Honey has reached new levels; the LA-based tech company is now the official jersey sponsor of the Clippers. For those who need a refresher, the Clippers previously engaged in a multi-year sponsorship in 2018 with the app Bumble as their jersey sponsor. Throughout that two Read more…
The rescheduled Tokyo Olympics are set to kick off with the Opening Ceremony on July 23, 2021, giving organizers some eight months to assess the safety of doing so as Covid-19, the disease caused by the novel coronavirus, continues to spread. Click here to read the story at forbes.com. Discussion Read more…
With all the tentpole release-date changes during the pandemic, it’s been quite an erratic time for studios and their promotional marketing and merchandising partners. It has created supply chain issues whereby those goods attached to a movie have been triggered to go sooner than expected, i.e., Warner Bros’ Wonder Woman 1984 Doritos Read more…
Ever dreamed of hitting golf balls onto the field at your favorite stadium? Beginning in January, college and professional sports stadiums across the country will be transformed into Topgolf Live experiences where fans can do just that. “We are thrilled to announce another year of the Topgolf Live Stadium Tour Read more…
It’s a big first day for Lumen Field: Kyler Murray is coming to town to take on the Seahawks. No, there weren’t any typos in that sentence. Seattle’s home stadium has been renamed Lumen Field from CenturyLink Field. The move reflects the company CenturyLink’s rebranding in September as Lumen Technologies. Read more…
LaMelo Ball will soon be lacing up his kicks in the NBA, but he won’t be wearing Big Baller Brand. The youngest Ball chose to go a different direction than BBB, instead signing a shoe deal with Puma in October. It adds Ball to a burgeoning list of rising stars Read more…
Major League Soccer continues to grow its fan base, and individual clubs are flourishing as a result. The Houston Dynamo and Dash on Tuesday announced a significant shift in philosophy and vision as part of a new, cohesive brand identity. Click here to read the story from mediapost.com. Discussion Questions: Read more…
The College Football Playoff’s annual revenue distribution, typically in the $500 million range, could drop by 10% to 15% this season, according to executive director Bill Hancock. The final total, which won’t be finalized until March, will depend primarily on how many fans are allowed into college football’s most important bowls. Read more…
In a potentially transformative experiment in the way Hollywood distributes its movies, WarnerMedia said it will debut its blockbuster sequel Wonder Woman 1984 Christmas Day simultaneously in theaters and on its subscription streaming service HBO Max. In announcing the Wonder Woman decision, WarnerMedia CEO Jason Kilar positioned the move as a fan-friendly experiment in an Read more…