Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The NFL’s promotional efforts on TikTok aim to engage football fans as the league gears up for the 2020-21 season with its three-day draft event. This year’s draft is unusual in that the NFL isn’t hosting a massive live event because the coronavirus pandemic has prevented large gatherings. Instead, the Read more…
The NHL is looking for options to keep fans engaged while games are on pause and a possible restart for the season is contemplated for sometime during the summer. Creating weekly gaming matchups between real players gives the league an opportunity to entertain fans and raise money from advertisers, especially Read more…
More than 12 million people hopped on Fortnight Thursday for the debut of Travis Scott’s new song. The Grammy-nominated rapper debuted “Astronomical” within the wildly popular online video game, and it attracted a record audience. Click here to read the story at cnn.com. Discussion Questions: What record did Travis Scott’s concert via Fortnite Read more…
Kansas City Chiefs quarterback Patrick Mahomes, the reigning Super Bowl MVP, leapfrogged six-time Super Bowl champion quarterback Tom Brady for No. 1 overall merchandise sales, according to the NFL Players Association’s list of top 50 selling players, released Monday. Click here to read the story at usatoday.com. Discussion Questions: What is licensing? Read more…
With Jalen Green announcing he’s bypassing college and joining the NBA’s G League for the 2020-21 season, he’s attempting to forge a new path for elite prospects. The five-star recruit who is ranked No. 2 in the 2020 high school class by Rivals.com has reached a substantial six-figure deal, sources Read more…
If an NFL draft prospect is drinking out of a soda can while being shown on the April 23-25 broadcast, it can’t be Coca-Cola. And if he’s eating candy, it can’t be a Reese’s Peanut Butter Cup. Those are only two of the rules on a long list of corporate do’s Read more…
With theaters largely closed due to COVID-19 nationwide (except for a handful of drive-ins), there are many things that make sense financially for major studios when it comes to the distribution of their movies right now.It made sense that current theatrical releases such as Bloodshot, The Invisible Man, The Hunt, Read more…
Major League Baseball has seen this play before: A global calamity spreads fear and panic. Equity values plummet. The future gets scary. And prices for the most valuable teams in the league hold their lead. Click here to read the story at forbes.com. Questions for class discussion: What is revenue? Why is Read more…
Like many Americans around the country, Gwen Berry is weighing her financial options. She is thinking about filing for unemployment, or seeing if she can get a day job, like the one she once held at Dick’s Sporting Goods, to help stem the financial tide left behind by the coronavirus. Read more…
Tom Brady brought a gift Wednesday for the sports fan that loves an absolutely terrible pun. The six-time Super Bowl champion reportedly submitted twice to the United States Patent and Trademark Office to commemorate his move to the Tampa Bay Buccaneers. A video from Josh Gerben, who founded his own Read more…