Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Wondering what makes McDonald’s Happy Meals so happy? Although chicken nuggets and fries are loved by most kids, it’s not just the food that kids get so excited about—it’s those fantastic toys inside the box! Click here to read the story at parade.com. Discussion Questions:
The so-called “everything store” is looking to go “anywhere.” Click here to read the story at geekwire.com. Discussion Questions:
For the fourth year in a row, Krispy Kreme is honoring graduates the sweetest way they can. Click here to read the story at people.com. Discussion Questions:
Klutch Sports founder Rich Paul made headlines in December 2021 when he collaborated with New Balance on a footwear and apparel collection, highlighted by a new-look 550 shoe. Click here to read the story at footwearnews.com. Discussion Questions:
Taco Bell is asking the U.S. regulators for permission to use the phrase “Taco Tuesday,” originally trademarked by Taco John’s. Click here to read the story at usatoday.com. Discussion Questions:
Several major brands have unveiled significant changes to their visual identities in 2023, including PepsiCo Inc.’s Pepsi, the Coca-Cola Co.’s Fanta and Nokia Corp. But rebrands, much like art, are often polarizing, especially when done after a long period of time. Click here to read the story at morningconsult.com Discussion Questions:
Tesla is set to “try a little advertising”, CEO Elon Musk has said, signalling a major shift from a brand that has previously eschewed ads. Click here to read the story at marketingweek.com. Discussion Questions:
It’s impossible not to recognize and the name rolls off the tongue — Oscar Mayer’s hotdog-styled vehicle has been eliciting some kind of reaction by viewers ever since the original model first hit the road in 1936. Click here to read the story at businessinsider.com. Discussion Questions:
Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Click here to read the story at forbes.com. Discussion Questions:
Why sip on an ice cream float when you can eat it by the half-gallon? Click here to read the story at people.com. Discussion Questions: