Why your last text message is probably from a brand

First it was mailboxes, then inboxes…Now, marketers are blowing up phones. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years01/29/2023 ago

Branding

5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy

So many messages get lost in translation when typed or written down. How can you convey your tone of voice or feelings in just 280 characters or less? Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years01/29/2023 ago

Digital Marketing

Oreo and Martha Stewart take a dip into the ‘Oreoverse’ with new limited-edition launch

Milk’s favorite cookie is dunking into a new dimension. Oreo has announced its latest limited-edition launch of The Most Oreo Oreo in tandem with the new Oreoverse… Click here to read the story at goodmorningamerica.com. Discussion Questions:

By Chris Lindauer, 2 years01/29/2023 ago

Branding

How Liquid Death’s 40-year-old founder turned ‘the dumbest name’ and a Facebook post into a $700 million water brand

Let’s face it: Water is boring. Sure, it’s essential to your health and few beverages can be more crisp or refreshing, but most bottled water brands are fairly bland and uninspiring — featuring the same interchangeable references to mountains, springs or both. Click here to read the story at cnbc.com. Read more…

By Chris Lindauer, 2 years01/29/2023 ago

Business Plan

Nest co-founder launches service to turn household food scraps into chicken feed for $33/month

Matt Rogers, a former Apple engineer and co-founder of Nest, is using his passion for climate challenges to fuel a new company that aims to turn food waste into chicken feed. Click here to read the story at geekwire.com. Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago

Brands

Pepsi Is Discontinuing Sierra Mist In Favor of All-New Sprite Competitor

Argue all you want over the great Pepsi vs. Coke debate, but there’s no dispute when it comes to Sierra Mist. The Sprite-wannabe is just that, a wannabe, which is precisely why the brand is discontinuing the flavor and trying again. Click here to read the story at thrillist.com. Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago

Consumer Behavior

McDonald’s Lunar New Year campaign taps into AI, AR technology

McDonald’s has recruited award-winning digital content creator Karen X Cheng for its Lunar New Year campaign. Click here to read the story at nrn.com. Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago

Distribution

Rent the Runway’s fashion comes to Amazon, including preworn items and design exclusives

Fashion rentals marketplace Rent the Runway was hit hard by the pandemic, as its subscribers were largely renting outfits to wear to in-person events. Click here to read the story at techcrunch.com Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago

Advertising

The best and worst campaigns of 2022, according to industry creatives

Ah, 2022. It was the best of times, it was the worst of times. You could say the same thing about the ads we saw in the past 12 months. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years01/21/2023 ago

Marketing Currents