Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Every designer knows the importance of brand recognition – and car logos are among the most recognisable in the world. Click here to read the story at creativebloq.com. Discussion Questions: What is branding? Why are logos an important aspect of branding? What is brand recognition? Why do you think car Read more…
Domino’s Pizza will be rolling out a fleet of 2023 Chevy Bolt electric vehicles, 800 of the GM EVs in total across the U.S. in the coming months, as it looks to not only reduce its environmental impact but also attract new delivery drivers. Click here to read the story at cnbc.com. Discussion Read more…
No, you’re not imagining it: There are lots of ways you can purchase products onscreen. Whether streaming a show on Roku, watching a video on YouTube, or thumbing through TikTok, shoppable ads are seemingly everywhere—even on traditional TV. Click here to read the story at marketingbrew.com. Discussion Questions: What is advertising? What is interactive marketing? Read more…
A good promotional product is all about perceived value. It doesn’t have to be made out of solid gold, but if a product looks like it’s well made and of good quality, people are more likely to hang onto it for a while. Click here to read the story at Read more…
When Airbnb unveils its new product called Setup this week—aimed at providing more guidance and resources to new hosts—the marketing push behind it will look and feel exactly like the product itself. Even the fun little animations will be the same. Click here to read the story at fastcompany.com. Discussion Read more…
British chocolate brand Cadbury will utilize digital out-of-home activity as part of the promotion of its Secret Santa Postal Service, using digital and static posters to promote sharing at Christmas. Click here to read the story at adweek.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to Cadbury? Read more…
Coffee Mate is intervening in your misplaced sense of self discipline this Thanksgiving. The company is looking to pay you $5,000 so you don’t participate in your local 5K race, often called the turkey trot. Click here to read the story at thrillist.com. Discussion Questions: What is a Thanksgiving 5K? Read more…
JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to Read more…
Microsoft is adding a bunch of casual games to Microsoft Teams today, months after The Verge exclusively revealed the company’s plans. Click here to read the story at theverge.com. Discussion Questions: What is positioning? Why is positioning an important marketing concept? How would you describe Microsoft’s positioning strategy with its “Teams” product? Read more…
Consumers truly cannot get enough Cheetos – scientifically speaking. In 2020, 5.17 million U.S. consumers put away “eight or more bags” by themselves, via Statista. Click here to read the story at tastingtable.com. Discussion Questions: What is branding? How might Cheetos dust provide an example of branding? According to this story, Read more…