Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
If it feels like you’ve seen the Starbucks Iced Brown Sugar Oat Milk Shaken Espresso drink everywhere lately, even though it came out months ago, it isn’t without reason. It turns out the coffee chain is trying to push its newer, fancier iced drinks onto customers in order to make up for Read more…
Just as Amazon Web Services is the profit center that powers much of Amazon’s other businesses, Walmart CEO Doug McMillon has been increasingly interested in expanding his company’s profit pools beyond its core retail business. Click here to read the story at cnbc.com. Discussion Questions: What is e-commerce? What is Read more…
Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. Click here to read the story at businesswire.com. Discussion Questions: What is an industry trend? Why might it Read more…
Pepsi’s latest campaign builds on its musical heritage and combines several pre-pandemic tactics to drive fan engagement at a popular amusement park. Since 2013, the soda brand has been the official sponsor of the Super Bowl Halftime Show and has partnered with a range of popular musicians through additional campaigns. Read more…
Dara Treseder arrived at Peloton in early 2020. The brand was still reeling from an advertising campaign that landed just a month earlier, which was described by critics as ‘sexist’, ‘offensive’ and ‘dumb’. It saw a slim and visibly wealthy woman gifted a £2000 Peloton bike for Christmas by her Read more…