Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
This Valentine’s Day, Kraft is introducing a new mac and cheese that is sweet to say the least. Forget chocolate or strawberries, Kraft is spreading the love with candy-flavored mac and cheese. Click here to read the story at people.com. Discussion Questions: What is seasonal marketing? How might this story Read more…
Coca-Cola’s launch of its soda with coffee is notable for including drone delivery in a stunt campaign that plays off the name of Coffee County, which is about 180 miles away from the company’s headquarters in Atlanta. The tiny robot aircraft have gained more attention since Jeff Bezos, Amazon founder Read more…
Disgruntled Robinhood users this week slammed past marketing campaigns touting mass public access to the stock market after the embattled retail brokerage firm restricted trades involving GameStop and other surging stocks in response to unprecedented volatility. A resurfaced March 23, 2016 post in which Robinhood said to “let the people Read more…
A few weeks before Christmas, San Tan Ford, a dealership in the Phoenix area, invited car buyers to gawk at the Mustang Mach-E, a highly anticipated electric car that Ford Motor recently started selling. The event drew some 200 people, many driving BMWs, Audis, Subarus and other brands San Tan rarely Read more…
McDonald’s is back on track in the U.S. and other key markets but still seeing a sales drag from coronavirus restrictions in other parts of the world. U.S. same-store sales jumped 5.5% in the October-December period, pumped up by new menu items like spicy Chicken McNuggets and a meal deal Read more…
Set aside, for the moment, why someone might suddenly be fired–could be a disagreement over strategy, could be letting a chicken loose in the cubicles. The real question is what happens next. For some, getting drop-kicked to the curb brings on a crisis of conscience (“What did I do wrong?”); Read more…
In an ode to simpler times, McDonald’s has launched its “Throwback Deal.” With the promotion, every Thursday, customers can purchase one of their favorite menu items like cheeseburgers, shakes, and fries for under $0.35. Click here to read the story at businessinsider.com. Discussion Questions: What is promotion? Why do brands Read more…
Kroger is testing new smart shopping cart technology in the Cincinnati area that eliminates paying at the checkout. For the past few weeks, Kroger quietly rolled out the new carts at its Madeira, Ohio, store, branded “KrogGo.” Click here to read the story at usatoday.com. Discussion Questions: What is product Read more…
DoorDash, the nation’s leading on-demand local logistics platform, announced today the launch of a multi-platform marketing campaign in the U.S. DoorDash is bringing its new brand campaign to the Big Game for the first time with a :60 TV spot airing on Sunday, February 7 in Quarter 1. Titled “The Read more…
As part of President Joe Biden’s campaign in 2020, he released a plan for a campaign called Buy American, a $700 billion effort to invest in American manufacturing and American-made goods. It’s exactly what American-made brands have been asking for: institutional backing to help those that have chosen to forsake the lower Read more…