Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Welcome to Sports Career Consulting’s Marketing Currents (MC) Please enjoy free access to Marketing Currents (MC), our business and marketing current events program for the remainder of the school year. Next year, Marketing Currents (MC) subscription content will be featured on our new website, launching in September. USING MARKETING CURRENTS Read more…
Startup stories are usually told in one of two ways. The first: an entrepreneur is struck by sudden inspiration. There’s a montage of the founder scribbling ideas on a whiteboard and shaking hands with investors, and then boom—the founder stands triumphantly with confetti falling around them at Nasdaq. The second: Read more…
With 61% of Americans admitting they are still apprehensive about returning to physical supermarkets, a new study from Ipsos ranks Whole Foods Market, Costco and Trader Joe’s as the safest, cleanest options. With the launch of the Consumer Health & Safety Index, Ipsos intends to track consumer perception about what Read more…
In line with other major CPG manufacturers, J.M. Smucker has benefited from the surge in consumer demand for packaged food following the outbreak of Covid-19. On Thursday, the company behind Folgers coffee and Jif peanut butter reported that net sales climbed to $2.1 billion for the quarter ending April 30, Read more…