Five months after McDonald’s announced the impending arrival of CosMc’s — a spinoff QSR chain “with the DNA of McDonald’s but its own unique personality” — the company has pulled back the curtain on the mystery restaurant.
Click here to read the story at marketingdive.com.
Discussion Questions:
- What is a “spinoff” as it relates to a business or brand?
- What is the difference between a business plan and marketing plan?
- Why are both important to the success of a new venture?
- What is CosMc’s?
- Why would McDonald’s launch a spinoff restaurant?
- Based on what you learned from this news story, in what ways will CosMc’s be different from McDonald’s?
- Why do you think they chose the name CosMc’s?
- Why is branding important to the success of the new chain?
- Do you think the name matters? Why or why not?
- The company has described CosMc’s as a restaurant “with the DNA of McDonald’s but its own unique personality.” What does that mean?
- How would you describe CosMc’s?
- What type of food and beverage will they sell?
- What cities will see the first CosMc’s?
- Why do you think they are initially opening in just three cities?
- How long will do you think it could take before CosMc’s would become a national chain with locations all over the country?
- In your opinion, will CosMc’s succeed? Why or why not?
