Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
If you were wondering when brands will finally stop trying to cash in on the Barbie craze, the answer is, somehow, not yet. Click here to read the story at engadget.com. Discussion Questions:
There are several sonic standouts from this year’s Super Bowl: Usher singing his greatest hits at the halftime show, Travis Kelce shouting “Viva Las Vegas” into a microphone after the Kansas City Chiefs claimed their trophy, Arnold Schwarzenegger saying “neighbaaa” in the State Farm commercial, and, of course, the Temu Read more…
As Australia’s National Rugby League prepares to bring its rugged brand of physicality to American soil this coming weekend, the biggest challenge it faces is the most obvious. Click here to read the story at foxsports.com. Discussion Questions: