Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
It’s a house that’s hard to miss and that’s because it’s a literal house of pancakes. In honor of National Pancake Day on Wednesday, the first-ever Eggo House of Pancakes will be available to rent, according to a news release. Click here to read the story at prenewswire.com. Discussion Questions:
Jason Liberty, Royal Caribbean Group’s president and CEO, said Icon of the Seas has “Instagrammable moments” that generate “FOMO” from guests’ friends and family, in turn driving more bookings. Click here to read the story at businessinsider.com. Discussion Questions:
The price of a Wendy’s Frosty could soon fluctuatethroughout the day as the chain looks to introduce Uber-like surge pricing on its menu. Click here to read the story at cnn.com. Discussion Questions:
People really needed some emergency pizzas last year. Domino’s on Monday said its same-store sales in the U.S. rose 2.8% in the fourth quarter, largely because customers ordered its pizzas more often. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:
Americans are spending more money on food than they have in 30 years, and Kellogg’s CEO Gary Pilnick has a solution: Eat cereal for dinner. The suggestion, made by Pilnick during a TV interview last week, gained widespread attention, dividing the internet. Click here to read the story at cbsnews.com. Read more…