Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
When dinner burns or the power is out, customers can order a medium two-topping pizza for free through Feb. 11. Click here to read the story at yahoo.com. Discussion Questions:
Crocs Shoes last week unveiled what it’s calling “the most widely requested Crocs shoe designs in brand history”: a classic cowboy boot. Click here to read the story at theguardian.com. Discussion Questions:
Starbucks first introduced the Pumpkin Spice Latte (PSL) on October 10, 2003, and over the past 20 years, it has ignited a cultural movement around the love of all things pumpkin spice and fall. Click here to read the story at stories.starbucks.com. * Teacher Note: Consider pairing this news story Read more…
This is the food mashup hot and spicy fans didn’t know they needed. Vlasic and Frank’s RedHot have released new hot and spicy pickles – whole, sliced and in spears. Click here to read the story at pennlive.com. Discussion Questions:
In celebration of the Halloween season, White Castle, America’s first fast-food hamburger chain, will be offering 13 spooktacular deals throughout the month of October. Click here to read the story at prnewswire.com. * Teacher Note: Consider pairing this news story with the recently released “Spooky Marketing” bonus content discussion deck Read more…
Taco Bell believes tacos don’t just deserve one day to be honored but rather a whole month. Click here to read the story at usatoday.com. Discussion Questions:
Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships. Click here to read the story at cnn.com. Discussion Questions:
Several months ago, BeReal began losing steam with users, marketers and creators. But the young-demo skewing, photo-sharing social media app hopes to sling itself back in the cultural zeitgeist with its first ever global brand marketing campaign. Click here to read the story at digiday.com. Discussion Questions:
SpongeBob usually lives in a pineapple under the sea, but he will finally return to his part-time residence: a blue box. Click here to read the story at today.com. Discussion Questions:
Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox. Click here to read the story at finance.yahoo.com. Discussion Questions: