Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Another sign that it’s Taylor Swift and Travis Kelce’s world and we’re just living in it: the Kansas City Chiefs tight end has his own BBQ on sale at Walmart. Click here to read the story at usatoday.com. Discussion Questions:
The NBA hopes to get fans to spend longer periods of time with their favorite sport by using its mobile app to fill in the gaps between game watching. Click here to read the story at variety.com. Discussion Questions:
his year marks the first time in the 14-year history of SportsPro’s 50 Most Marketable Athletes that qualitative research has been integrated with quantitative metrics to determine the final ranking. SportsPro and NorthStar’s methodology comprised three main assessment stages. First, the entire sports ecosystem was mapped out and narrowed Read more…
Just in time for the start of the NBA season, the global award-winning brand Skechers hits the hardwood with its inaugural line of technical basketball shoes that offer elite performance and all-star quality for every level of athlete. Click here to read the story at si.com. Discussion Questions:
Formula One is strategically working to boost its popularity in the United States through the highly anticipated Las Vegas Grand Prix scheduled for Nov. 16. The event marks a pivotal moment in Formula One’s efforts to broaden its fan base and establish a stronger presence in the American market. Click Read more…
Whether it’s streaming or traditional TV, sports keep audiences coming back to their screens — and Netflix is working on getting more into the game. Click here to read the story at cnbc.com. Discussion Questions:
Holding the 2030 World Cup in six countries could cause logistical headaches but a tournament on three continents will be viewed as a boon by sponsors and advertisers seeking to expand their brands globally, sports marketing experts have said. Click here to read the story at reuters.com. Discussion Questions:
Quick: What’s the fastest growing sport in the world? Basketball? Nope. Soccer? Nah. Pickleball? Not even that. It’s esports. That’s right, according to data specialist Statista, an estimated 270 million viewers watched competitive gamers battle it out last year, and that number is expected to jump to 323 million by Read more…
When the International Olympic Committee signed off on five new sports for the 2028 Summer Games at a meeting in Mumbai on Monday, much of the attention in the U.S. revolved around the inclusion of flag football, or lacrosse, or the return of baseball and softball. Click here to read Read more…
LSU All-American Angel Reese has a new endorsement deal with a major shoe and athletic apparel company. Click here to read the story at apnews.com. Discussion Questions: