Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
With a wide-reaching campaign from its new agency of record, MLB may be looking to turn the tides of slipping viewership: The 2022 World Series drew 12 million views on average per game, one of the least watched championship series in history. Click here to read the story at marketingdive.com. Discussion Read more…
The eroding economics of regional sports networks made little difference: Major League Baseball teams are still hot assets. Click here to read the story at Forbes.com. Discussion Questions:
MLB may be experiencing a youth movement, but it is the league’s veterans who remain fans’ favorite players. Click here to read the story at morningconsult.com. Discussion Questions:
CODA aside, Apple TV Plus has yet to really become synonymous with hit movies the way the company clearly wants it to. Click here to read the story at theverge.com. Discussion Questions:
When Caitlin Clark and the Iowa Hawkeyes upset the top-ranked and previously undefeated South Carolina Gamecocks in the second semifinal of the 2023 NCAA women’s basketball tournament on Friday night a lot of people watched. Also, Iowa’s Elite 8 victory over Louisville out-rated any NBA regular season game broadcast on Read more…