Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Pepsi is updating the soft drink’s logo ahead of its 125th anniversary – while paying tribute to the pop in the brand’s classic labeling. Click here to read the story at usatoday.com. Discussion Questions:
If you have had ramen for breakfast (I still think about a bacon and buttered toast version I had at a brunch spot in Brooklyn), you probably haven’t experienced it like this. Cup Noodles, the classic instant ramen brand that comes in its own convenient container, is releasing a new Breakfast flavor. Click Read more…
In partnership with Major League Eating (MLE), the competition will feature 10 professional eaters, including first-ranked Joey Chestnut, fourth-ranked Nick Wehry and 27th-ranked Eric “Badlands” Booker. Click here to read the story at prnewswire.com. Discussion Questions:
This year’s AFC Championship Game had everything—Joe Cool, a hold-your-chest, game-winning field goal, and…Kroger-brand peanut butter? Click here to read the story at marketingbrew.com. Discussion Questions:
Microsoft has stopped its $1 trial offer for Xbox Game Pass Ultimate and PC Game Pass. The trial has been available for years, with brief periods where it wasn’t always available in certain markets, and it now looks like Microsoft is considering new promotions instead. Click here to read the Read more…