Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Esports sponsorship is in a bind. Gone are the gold-rush days of 2017-2020, where brands jumped at ambitious pitches from teams that believed their own hype. Click here to read the story at digiday.com. Discussion Questions:
That’s the fast version of the Julio Rodríguez story. It is apropos to the Mariners’ center fielder and the way baseball will be played this year. Julio is fast. Fast runner. Fast talker. Fast learner. Fast tracked. Click here to read the story at si.com. Discussion Questions:
Netflix has partnered with fashion brand Lacoste for a new collection inspired by some of the streamer’s most popular shows, according to a press release. The collection launches April 12. Click here to read the story at marketing dive.com. Discussion Questions:
As Angel Reese said in an Instagram caption: “Yesterday’s price is not today’s price.” Click here to read the story at nypost.com. Discussion Questions:
ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – part of the Stagwell Marketing Cloud – has partnered with its first NBA team, the Cleveland Cavaliers, to bring a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off during the Read more…
Of all the LIV Golf players in the field at this year’s Masters, the performance of Brooks Koepka was by far the most outstanding of the first two rounds. Click here to read the story at golfmonthly.com. Discussion Questions:
“Be Seen” this April in Foot Locker, Puma and Reebok’s campaign in recognition of World Autism Awareness Month. Click here to read the story at news.yahoo.com. Discussion Questions:
The Pokémon Company has finally revealed some details on its most anticipated product: Pokémon Sleep. Click here to read the story at theverge.com. Discussion Questions:
If the NFL is considering expansion and adding more franchises, the league is going to look outside the United States for its next venture. Click here to read the story at cbssports.com. Discussion Questions:
The Yankees, perhaps the most famous baseball team on the planet, have a cool 1 million followers on TikTok. Click here to read the story at marketingbrew.com. Discussion Questions: